Even with the largest, best-trained staff and the most advanced technology, it is hard to avoid putting callers on hold. Being on hold is unproductive to the caller; it compounds caller anxiety and breeds resentment or irritation. Statistics show that more than 50% of the callers put on hold listening to bad music for a minute or more hang up!

On-hold messaging gives you a chance to reduce instances of callers hanging up or getting irritated with carefully developed custom promotions, cycling `infotainment' broadcasts and other material that will keep them waiting patiently (and maybe build some brand-awareness or sales interest in the process). While this is not a substitute for quick & cheerful service, on hold messaging at least gives you a fighting chance to keep your clients on the line.